African music and most significantly the Ghanaian and Nigerian music industries have gained massive attention from abroad with other international music markets now exploiting the African sounds. The upheaval of afrobeat since then has become predominant across music platforms, charts, and shows all over the world.
This revolution has bridged the gap between the western market and African music as African acts like Burna Boy, Wizkid, Davido, and others are seen filling arenas all over.
Ghanaian artists as part of this revolution have also tried their best to play shows internationally.
As African Dancehall king Shatta Wale and female top musician Wiyaala are billed to perform at Summerstage later this year, his colleagues Stonebwoy and Sarkodie have become a topic of discussion as they performed at the Beale Street music festival in Memphis.
Although the two Ghanaian acts performing at such an event are great for the Ghanaian music industry, their overall performance has been talked about as they performed to a ‘dead audience’.The great energy from the Ghanaian musicians didn’t correspond to that of the audience who couldn’t identify the music and lyrics of the Ghanaian acts.
The audience’s reaction manifested that the Ghanaian acts will have a long way to go in activating their music on the international market. Speaking on the topic in a Facebook post entertainment critic and radio pundit Enock Agyapong had said that Shatta Wale is Ghana’s best arsenal to face the world in music. He however said the Ghanaian music industry is fighting the Ghanaian act rather than supporting him.
In a Facebook post, he wrote “Shatta is undeniably the Best Bet for Ghana to face the World when it comes to Music & Artistry today.
Naija is Promoting their Burna whiles Gh is here fighting their Shatta.
Gyimee saaaa 🥱”
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